FOUNDING TEAM

Senior Operators. Direct Revenue Pedigree.

ICP Advisors engagements are led by senior operators with direct B2B SaaS, GTM, and revenue leadership experience. Engagements are run by the people you meet on the call — not associates learning on the engagement.

Managing Director

Rob Strulowitz

Managing Director

Rob is a 25+ year product and GTM executive and M&A strategic advisor in the EdTech and Workforce Learning sector. He led the Global Compliance Training divisions of two of the largest GRC providers in the sector — NAVEX and LRN — and has advised mid-market private equity investors and their portfolio companies since 2016, including buy- and sell-side diligence, deal sourcing, and management consulting across numerous EdTech investments.

Sara Haynes

Senior GTM Advisor

Sara has 20+ years of experience in software product marketing and management leadership across the full B2B SaaS lifecycle, from early-stage growth through institutional ownership. She was a senior product leader at a Vista Equity Partners portfolio company, where she led product strategy through a period of rapid scaling and organizational change. Sara works with leadership teams to sharpen ICP definition, mature product management practices, and drive the kind of cross-functional alignment that turns growth from sporadic to compounding.

Senior Advisor

Sara Haynes, Senior GTM Advisor, ICP Advisors

LET'S TALK

Let's find out if we can help.

Most engagements start with a 30-minute call. A direct conversation about your current challenge — and an honest read on whether the diagnostic is the right next step.

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